Overview

Select Date Range & Period*

wdt_ID	Start Date	End Date	Breakdown Period:
1	01 Mar 2023	21 Dec 2023	Month

Total Royalties	Total Ad Spend	Profit or Loss
3,841	6,330	-2,489

RPS	CPS	ROAS
4.59	7.56	0.61

Cumulative Sell-Through Rate*

Daughters of Awen	The Battle of Greypass	Wyvern's Call	Shroud of Fate	Shards of Deceit	Destiny of Truth
100	29	25	17

Book-to-Book Sell-Through Rate*

Daughters of Awen	The Battle of Greypass	Wyvern's Call	Shroud of Fate	Shards of Deceit	Destiny of Truth
100	29	86	69

This is a test of the single cell shortcode Sum
$6,330.20
Test 2 —> 0.61

FB Ad Table Filters

wdt_ID	Start_Date	End_Date	Period	Status	Ad_Name
1	01 Aug 2023	20 Dec 2023	Weeks	%a%	%

Facebook Ad Analysis*

Ad_Name	Ad Status	Date	Date_Number	Day, Week, or Month of Year	Month	Estimated Units Sold	Estimated Royalties	Spend	Profit
RT \| DoA DCT I11	inactive	21 Aug 2023	739,118	34	Aug 2023			21.67	-21.67
RT \| DoA DCT I12	inactive	21 Aug 2023	739,118	34	Aug 2023			24.17	-24.17
RT \| DoA DCT I13	inactive	24 Aug 2023	739,121	34	Aug 2023			7.39	-7.39
RT \| DoA DCT I14	inactive	24 Aug 2023	739,121	34	Aug 2023			13.31	-13.31
RT \| DoA DCT I11	inactive	28 Aug 2023	739,125	35	Aug 2023			2.06	-2.06
RT \| DoA DCT I12	inactive	28 Aug 2023	739,125	35	Aug 2023			8.78	-8.78
RT \| DoA DCT I13	inactive	28 Aug 2023	739,125	35	Aug 2023			1.68	-1.68
RT \| DoA DCT I14	inactive	28 Aug 2023	739,125	35	Aug 2023			14.71	-14.71
RT \| DoA DCT I15	inactive	30 Aug 2023	739,127	35	Aug 2023			7.33	-7.33
RT(F) \| DoA DCT I16 (Converted to Ad I16)	inactive	30 Aug 2023	739,127	35	Aug 2023			35.57	-35.57
RT \| DoA DCT I15	inactive	04 Sep 2023	739,132	36	Sep 2023			16.23	-16.23
RT(F) \| DoA DCT I16 (Converted to Ad I16)	inactive	04 Sep 2023	739,132	36	Sep 2023			40.45	-40.45
RT(F>25) Ad \| C24.1 + P8 + H10 + D1	inactive	07 Sep 2023	739,135	36	Sep 2023			17.82	-17.82
RT(M(Targeting Mistake)) \| DoA DCT I16	inactive	07 Sep 2023	739,135	36	Sep 2023			13.29	-13.29
RT(F) IG \| DoA DCT I16	inactive	12 Sep 2023	739,140	37	Sep 2023			7.64	-7.64
RT(F) \| DoA DCT I16 (Converted to Ad I16)	inactive	11 Sep 2023	739,139	37	Sep 2023			27.21	-27.21
RT(F>25) Ad \| C24.1 + P8 + H10 + D1	inactive	11 Sep 2023	739,139	37	Sep 2023			42.61	-42.61
RT(M(Targeting Mistake)) \| DoA DCT I16	inactive	11 Sep 2023	739,139	37	Sep 2023			35.22	-35.22
RT(F) IG \| DoA DCT I16	inactive	18 Sep 2023	739,146	38	Sep 2023			2.31	-2.31
RT(F) \| DoA DCT I16 (Converted to Ad I16)	inactive	18 Sep 2023	739,146	38	Sep 2023			12.12	-12.12
RT(F) \| DoA DCT I17	inactive	22 Sep 2023	739,150	38	Sep 2023			9.79	-9.79
RT(F<45) Ad I16 \| CR24+PT8+HL10+D1	inactive	22 Sep 2023	739,150	38	Sep 2023			13.61	-13.61
RT(F>25) Ad \| C24.1 + P8 + H10 + D1	inactive	18 Sep 2023	739,146	38	Sep 2023			61.40	-61.40
RT(F>45) Ad I16 \| CR24+PT8+HL10+D1	inactive	22 Sep 2023	739,150	38	Sep 2023			13.64	-13.64
RT(M(Targeting Mistake)) \| DoA DCT I16	inactive	18 Sep 2023	739,146	38	Sep 2023			13.82	-13.82
Ad_Name	Ad Status	Date	Date_Number	Day, Week, or Month of Year	Month	Estimated Units Sold	Estimated Royalties	Spend	Profit